About Us

Shooter's Alley is a family owned business established in November 2012. It was formed by three generations of Carrera men; Julian, Danny, and J.D. Carrera, due to their passion for firearms. The Carreras began selling firearms out of their other business, Southwest Hay & Feed Co., in 2006, and noticed that many of their customers did not have a place to go out and shoot. After consideration, the trio decided to open a place where their customers could not only get great deals on firearms, but also have a safe place to enjoy them. Together, they run the business along with trusted staff, friends, and family.